Mingle is a drink mixer brand designed to help anyone create great cocktails without needing mixology experience. Launched during the Covid-19 pandemic, Mingle focused on bringing the bar experience to people at home. The product line includes three individual flavors and a party pack featuring all three. All products are promoted through the @minglemixers.co Instagram account.

Single Beverage Packaging

Multi-Pack Design

Instagram Campaign

minglemixers_co

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Mix your Mingle drinks with our swizzle stick! Find it on the top of our Party Pack in stores near you!
#cocktails #Mixer #Mingle #Minglemixers #Swizzle #PartyPack — Mix your Mingle drinks with our swizzle stick! Find it on the top of our Party Pack in stores near you! #cocktails #Mixer #Mingle #Minglemixers #Swizzle #PartyPack

Our cocktail mixers allow anyone to make an awesome drink, and also give you the opportunity to add your own spin!
#trysomethingnew #beginnerswelcomedandencouraged #addyourtwist #cocktailathome #minglemixers — Our cocktail mixers allow anyone to make an awesome drink, and also give you the opportunity to add your own spin! #trysomethingnew #beginnerswelcomedandencouraged #addyourtwist #cocktailathome #minglemixers

Mingle mixers are perfect for any gathering, party or girls night! What flavor do you want to try the most?
#girlsnightout #timeforadrink #flavortown #minglemixers #somethingforeveryone #gathertogether #partyfavors — Mingle mixers are perfect for any gathering, party or girls night! What flavor do you want to try the most? #girlsnightout #timeforadrink #flavortown #minglemixers #somethingforeveryone #gathertogether #partyfavors

Tag someone you would you share you mingle mixers with!
#sharingiscaring #friendshipgoals #minglemixers #cocktailtime #havefun — Tag someone you would you share you mingle mixers with! #sharingiscaring #friendshipgoals #minglemixers #cocktailtime #havefun

Go ahead and pour yourself a drink you deserve it!
#pouritup #yesplease #mixology #cocktailhour #youdeserveit — Go ahead and pour yourself a drink you deserve it! #pouritup #yesplease #mixology #cocktailhour #youdeserveit

Although our mixers are great with just alcohol, have some fun and top them off with what ever you like! What would you add?
#yum #cocktailcreations #choosewhatyoulove #getfancy #havefun #mingle — Although our mixers are great with just alcohol, have some fun and top them off with what ever you like! What would you add? #yum #cocktailcreations #choosewhatyoulove #getfancy #havefun #mingle

What would you mix with our Kiwi Mint Lime mixer? Tag us in your creations!
#mingle #minglemixer #mixology #kiwi #mint #lime #getcreative #mixitup — What would you mix with our Kiwi Mint Lime mixer? Tag us in your creations! #mingle #minglemixer #mixology #kiwi #mint #lime #getcreative #mixitup

Introducing our Party Pack! It includes our first three Mingle Mixers along with our swizzle stick. This pack is perfect to bring to any gathering!
#PartyPack #CocktailParty #perfectgift #party #timeforfun #Minglemixers #celebrate — Introducing our Party Pack! It includes our first three Mingle Mixers along with our swizzle stick. This pack is perfect to bring to any gathering! #PartyPack #CocktailParty #perfectgift #party #timeforfun #Minglemixers #celebrate

Welcome to Mingle Mixers! Our mixers are made of natural ingredients and have no alcohol included, so you can pair them with your favorites.
#Welcome #Mingle #Mixers #addsomespice #jalapeno #Startmixing #whatwillyoumix — Welcome to Mingle Mixers! Our mixers are made of natural ingredients and have no alcohol included, so you can pair them with your favorites. #Welcome #Mingle #Mixers #addsomespice #jalapeno #Startmixing #whatwillyoumix

Animation for Instagram

I wanted to add some fun to the Instagram campaign by adding in an animation. I chose to have the bottle pouring the mixer up to the wavy line seen in the logo. I wanted to bring in the illustration style from the branding so that it felt cohesive with the other images.